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<meta name="appstore:developer_url" content="https://www.pathdeveloper.towebsite/page" />
<meta name="appstore:bundle_id" content="com.example.myapp" />
<meta name="appstore:store_id" content="SKU12345" />
  • The buyer will review app inventory they purchased and identify the app store id (usually the bundle_id) sent in the OpenRTB request.
  • The buyer will search for and identify this app in the relevant App store.
  • The buyer will scrape the store page to obtain the developer_url.
  • The developer URL is used to locate the app-ads.txt file, in the above example this would be https://www.pathdeveloper.towebsite/app-ads.txt.
  • App-ads.txt is then parsed and inventory is validated.

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