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You can read more about the initiative here.
Publishers can now use SFP are able to gather the required information to add Sharethrough to their list of authorized partners within their Adsads.txt file.
To find your Adsads.txt information, start by logging into SFP PubMaestro and follow these steps:
1. In the left hand railtop navigation, find the 'Setup' tabAdmin' button and select it.
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2. Click through to the Setup page and select the 'Manage Sites/Apps' dropdown in the upper right hand corner
3. Within the dropdown, select the 'Ads.txt information' option
4. SFP will then display the information you need to add to your Ads.txt file to list Sharethrough as an authorized partner, similar to what's shown belowSelect Partner Management and select the Primary Publisher account associated to your publisher account. Note: There should only be about 1 or 2 selectable primary publisher accounts available.
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3. Once selected, you should see the 'View Primary' publisher account where the following can be found:
Downloadable Demand Blocks
Linked Publishers
Ads.txt Information
4. To retrieve you ads.txt information, scroll to the bottom to retrieve the latest ads.txt information utilizing the copy tool.