Page Comparison

Publisher Name

publisher_name

 Name of the publisher

DSP Name

dsp_name

DSP name.

Site

site_name

Collection of placements that often correspond to a website or application. Example: "Cats.com"

Primary Domain

primary_domain

The primary domain associated with the incoming web request.

Notable Domain

notable_domain

The notable domain associated with the incoming web request. Example: “www.cats.com”

Country

country

 Two or three letter code abbreviation for the country. Example: "US"

Placement Name

placement_name

 Name given to the placement or ad slot.

Placement Key

placement_key

 Integration key associated with incoming request.  Example: "bQRKnWWz6KnFqsGmttQmCoGP"

Creative Type

creative_type

Possible values for filtering are:"article", "banner", "carousel", "clickout", "native-outstream", "native-video", "outstream", "scroller", "slideshow".

Device Type

device_type

 Possible values for filtering are:

• "Connected Device"

• "Connected TV"

• "Mobile/Tablet"

• “Personal Computer"

• "Phone"

• “Set Top Box”

• “Tablet”

Date

date

Date which the impression was first requested.  Example: "2020-08-10"

Hour

hour

Hour an impression was requested. Possible values 1-24.

Inventory Type

inventory_type

Use this dimension to group or filter results by particular media formats.  Possible values for this dimension are

• "display"

• "video"

• "native"

Supply Integration

supply_name

The name of the supply integration path to filter by. There are many possible values to supply as filters for this property. Below is a partial list of examples:

• "Google OB"

• "Index Exchange"

• "Microsoft"

• "Prebid Client-side"

• "Prebid Server"

• "Tag on Page"

• "Verizon"

Type 

site_type

The type of the site (i.e. app or web). Possible values are

• “AppProperty”

• “WebProperty”

App Bundle ID

bundle_id

The bundle ID for a given app. This is a string whose format varies across providers (e.g. “com.something.else” for Android, “1234567” for iOS, etc.)

OS Type 

os_type

The operating system of the user, as determined by user agent. Possible values are

• “Android”

• “Chrome OS”

• “MacOS”

• “Windows”

• “iPadOS”

• “iPhoneOS”

Placement Size

placement_size

Size of the placement when set up by STR (display only placements)

Adelaide AU Group

adelaide_au_group

Use this field to break out results by Adelaide Attention Score. Attention Score can take the values of “High”, “Medium”, or “Low”. Note: not available when cpm or dsp_name are included as fields in the request payload.

Adverifai Score Bucket

adverifai_score_bucket

Use this field to break out results by Adverifai’s score bucket. Score buckets are basically score ranges that increment by 0.05 and go from 0 to 1. So, for example, one site might have a score of 0.15, while another might be 0.22. These two entries would be broken out into separate buckets.

Advertiser Domain

advertiser_domain

Use this field to break out results as Advertiser name coming from the DSP and set up in the DSP. Note: not available when cpm or dsp_name are included as fields in the request payload.

Jounce Directness

jounce_directness

Use this field to break out results by directness as defined by Jounce. Possible values are

• Direct

• Outsourced Yield Management

• Proprietary Placement

• Content Syndication

• Rebroadcasting

• Non-Transparent

• Not Classified

Jounce SPO Segment

jounce_spo_segment

Use this field to break out results by SPO Segment as defined by Jounce. Possible values are

• Premium Publisher-Controlled

• Premium Intermediary-Controlled

• Multi-Hop Reselling

• Made For Advertising

• Cheap Reach

The value is [not_in_jounce_table] when the combination of Publisher Key, Bundle ID App Only and Primary Domain is not classified by Jounce

Open vs Deal

open_vs_deal

Use this field to break out results by whether they are “open” or a “deal”. Open means that the advertiser served impression on STX without targeting a deal. Deal means that the advertiser served impression on STX by targeting a deal. Note: not available when cpm or dsp_name are included as fields in the request payload.