Page Comparison

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GPP is supported via OpenRTB versions 2.x. Sharethrough is consuming signals via OpenRTB version 2.x.

• If you use Prebid

  • GPP is available supported via Sharethrough Prebid adapter version 7.48 and above.

• If you use Amazon TAM

  • APS includes the GPP standard as an extension in the bidrequest.regs.ext.gpp, bidrequest.regs.ext.gpp_sid, and Bidrequest.regs.ext.gpc fields in our bid requests for oRTB versions 2.4/2.5.

• If you use Google OB

  • For Google OB, support for GPP is available via OpenRTB version 2.5 but not version 2.6 viz bidrequest.regs.ext.gpp, bidrequest.regs.ext.gpp_sid.

• Additional call outs

  • We

  also

  • recommend reviewing the IAB’s technical specifications for GPP for additional technical details.

  • Sharethrough is also supporting GPP via oRTB version 2.6 (whose the specs indicate the for GPP signals indicate they are to be sent via bidrequest.regs.gpp, bidrequest.regs.ext.gpp_sid).

Is there a deadline for implementing GPP? And are the existing ways of sending signals via CCPA/GDPR deprecated by Sharethrough?

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• As of August 21st, 2023, there has been no official deadline for implementing/enforcing GPP.

  • However, the IAB is deprecating the CCPA US String on Sept 30th, 2023 in favor of GPP.

• While Sharethrough has not deprecated existing/other ways of receiving/reading consent strings, we highly recommend publishers switch to GPP to ensure they're complying with the latest privacy laws. That said, the IAB is deprecating the CCPA US String on Sept 30th, 2023 in favor of GPP.

Which consent strings are supported via the GPP by Sharethrough at this time?

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