...
We are excited to share that we are have adopted and are now supporting the IAB Tech Lab’s Global Privacy Platform (GPP).
...
GPP is supported via OpenRTB versions 2.x. Sharethrough is consuming signals via OpenRTB version 2.x.
If you use Prebid
GPP is available supported via Sharethrough Prebid adapter version 7.48 and above.
If you use Amazon TAM
APS includes the GPP standard as an extension in the
bidrequest.regs.ext.gpp,bidrequest.regs.ext.gpp_sid, andBidrequest.regs.ext.gpcfields in our bid requests for oRTB versions 2.4/2.5.
If you use Google OB
For Google OB, support for GPP is available via OpenRTB version 2.5 but not version 2.6 viz
bidrequest.regs.ext.gpp,bidrequest.regs.ext.gpp_sid.
Additional call outs
We
recommend reviewing the IAB’s technical specifications for GPP for additional technical details.
Sharethrough is also supporting GPP via oRTB version 2.6 (whose the specs indicate the for GPP signals indicate they are to be sent via
bidrequest.regs.gpp,bidrequest.regs.ext.gpp_sid).
Is there a deadline for implementing GPP? And are the existing ways of sending signals via CCPA/GDPR deprecated by Sharethrough?
...
As of September 05, 2023, there has been no official deadline for implementing/enforcing GPP.
However, the IAB is deprecating the CCPA US String on January 31, 2024 in favor of GPP.
While Sharethrough has not deprecated existing/other ways of receiving/reading consent strings, we highly recommend publishers switch to GPP to ensure they're complying with the latest privacy laws. That said, the IAB is deprecating the CCPA US String on Sept 30th, 2023 in favor of GPP.
Which consent strings are supported via the GPP by Sharethrough at this time?
...