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Is there a deadline for implementing GPP? And are the existing ways of sending signals via CCPA/GDPR deprecated by Sharethrough?
As of August 21stSeptember 05, 2023, there has been no official deadline for implementing/enforcing GPP.
However, the IAB is deprecating the CCPA US String on Sept 30thJanuary 31, 2023 2024 in favor of GPP.
While Sharethrough has not deprecated existing/other ways of receiving/reading consent strings, we highly recommend publishers switch to GPP to ensure they're complying with the latest privacy laws.
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