Smart Floors

Owned by JB Martinez
Last updated: Jan 31, 2022
2 min read

What is Smart Floors?

Sharethrough Smart Floors is a dynamic flooring solution that optimizes publisher revenue and yield. We generate intelligent floor prices based on historical lift and in-depth analysis of our auction dynamics, including bid and impression data.

Why did we build it?

We previously partnered with Adomik to utilize their smart floor solution when the industry operated on a second price model. After moving to first price, we decided to in-house our flooring solution by leveraging proprietary insights into our exchange’s auction dynamics.

Who is it for?

Publishers — Maximize publisher revenue and yield

How does it work?

(Briefly)

Sharethrough automatically generates optimal floors at the placement domain - DSP level based on historical lift, bid CPM, impression CPM.

Has it been tested with a customer or the end user?

Yes, we ran multiple experiments in Q4 2019 that demonstrated consistent 10% lift for multiple publishers. We define “lift” as the difference between revenue associated with traffic on a smart floor and revenue associated with traffic on a control floor of $1.

How does it help publishers? 

  • Publishers can stay in control of the price of their inventory and avoid lower CPMs due to bid shading

  • Publishers get continuous automated pricing rules based on dynamic market conditions that maximizes their revenue and yield

  • Publishers save time and resources on pricing strategies and data analysis

  • Smart pricing jumpstarts demand by attracting buyers with lower prices during slower periods and maximizing revenue with higher prices when demand is high

Key Features

  • Automatically sets the optimal floor price based on:

    • Placement domain

    • Media type

    • Publisher set floor prices and default STX floor prices

    • Deal floors in relation to request floor prices

  • Simulates revenue impact of smart floors on publisher revenue

  • Auction price floor optimizations (historical 1st vs. 2nd price bids)

How do I enable Smart Floors?

Please reach out to your dedicated Revenue Operations Manager or at support@sharethrough.com enable “Smart Floors”.