Viewing Performance

Overview

Use the Performance dashboard in Pub Maestro to gain consolidated insights on publisher inventory performance. The dashboard can deliver granular insights from daily publisher earnings, impression level to placement level data.

Accessing Performance

1. Select ‘Performance’ in the top bar navigation

2. Available tools in the dashboard appear in the top right of the dashboard below the publisher name, search for a publisher and ellipsis tools. Available tools include:

   1. Date Range - Select Date Range

   2. Select Metric

   3. Advanced Filtering

   4. Export

Open

Date Range

1. The default date range for each metric that will automatically appear is Last 7 Days.

   1. Select the Date Range field and a Custom date range is available, see below under viii. Custom.

   2. To view additional date range settings, select the ‘Select Date Range’ button next to the current date range set. Additional date ranges include:

      1. Yesterday

      2. Last 7 Days (default)

      3. Last Week

      4. Last 30 Days

      5. Current Month

      6. Last Month

      7. Quarter to Date

      8. Last Quarter

      9. Custom

         1. The custom date range allows you to select any desired date range within the past 6 months. To view performance past 6 months, please request a report (previous calendar year) to be delivered via email (csv format).

Select Metric

1. The default metric to appear in the dashboard is Earnings.

   1. To view additional metrics and rates, 'select Metric' to toggle additional metrics available.

   2. To toggle the additional metric, select the metric desired and then click out of the filter.

   3. Available metrics are:

      1. Earnings (default)

      2. Impression Requests

      3. Rendered Impressions

      4. Viewable Impressions

      5. Wins

   4. Available rates are:

      1. Fill Rate

      2. Viewability Rate

      3. CTR

2. Once an additional metric or rate has been toggled, the data will appear subsequently below the Earnings default data, if Earnings is removed, the first listed metric/win toggled in the select metric filter will populate.

Advanced Filtering

1. When selecting ‘Advanced Filtering’ additional granular performance reporting can be shown.

2. Advanced filtering metrics/rates include:

   1. Placements

   2. Apps

   3. Domains

   4. DSPs

   5. Supply Paths

3. For added insight, ‘Advanced Options’ can further filter performance data:

   1. Inventory Types (Native, Display or Video)

   2. Placement Sizes

   3. Video Categories (Any, Instream or Outstream)

   4. Display Categories (Outstream, Banner, Article and Clickout)

Export

1. To export a report, simply select ‘Export’ in the Performance dashboard.

2. Export options include (csv format):

   1. by Day (default)

   2. by Placements

   3. by Apps

   4. by Domains

3. If selected filters or advanced options are applied, exports will include. To remove filters, select the ‘Advanced Filters’ and select ‘Clear Filters’ to remove from reports.